Escaping the SEO Trap

SEO has been the primary element of digital marketing since Google and other search engines figured out how to make money selling ads along with organic search results.

In the early days of the web, good SEO alone could make a business successful online, and it became an obsession for small businesses.

But, while SEO has gained an almost mystical status when it came to reaching a target audience, focusing on SEO alone is not a guaranteed path to failure.

What Has Changed?

In 2023, while search engines are still very important, they are no longer ‘the only game in town.’

In fact, search engines may not even be the primary avenue of online visitor traffic for your business.

Today, Social Media marketing, and the related practice of Content Marketing are vitally important, and need to be part of your digital marketing efforts.

You also need a truly effective conversion strategy for turning prospects into customers once they are on your website.

That requires an appropriate ‘sales funnel’ and a Client Relationship Management (CRM) system to implement a complete Digital Marketing Solution that can effectively grow your business.

What is the Impact?

Bottom line, it’s harder to know what to do and it’s harder to get acceptable ditigal marketing results that are cost effective.

The bigger picture must be addressed, and that doesn’t simply mean to split some of your marketing budget between sectors of the web.

To successfully grow a business online, you need to understand where your potential customers are seeking information, and how they’re connnecting to the web in order to ask a question.

You have to stay ahead of user trends, or end up an also-ran:

Things like targeting the fast-growing majority of people online who are looking at a tablet or phone, not a laptop or PC.

Not to mention addressing emerging technologies like AI (Artificial Intelligence), which have to potential to completely disrupt how people may use Search in the immediate future!

A Transition from SEO to Search Optimization

Everyone who goes online is looking for something by default, so key on that.

Search Engines are just one way to find what you’re looking for, so forget SEO except as just one tool at your disposal. Instead, focus on the individual person you’re trying to reach, and start to think of optimizing what you have to offer from their search perspective.

Search Optimization is the practice of building an online presence that is dedicated to serving your future customer’s needs by working to share what you have to offer wherever they may be on the Web and in whatever way they may be accessing it.

Two Ways to Go: D.I.Y. or Buy IN!

To compete online today, you can’t avoid some complexity. At a minimum, you’ll need to get these fundamental digital marketing elements in place:

• Website Design and Optimization
• A Traditional SEO Keyword and Ranking Strategy
• Implementation of a Content/Social Marketing Core, including continuous content development and smart calendaring
• Creation of effective Landing Pages to turn visitors into leads
• Set up of Client Relationship Management (CRM) to nurture leads into prospects and prospects into customers, and
• Analytics, Reporting and Recommendation and Revision to keep your online success growing

It’s certainly possible to do all these things youself (D.I.Y.) but with a business to run, finding the time to do that may be impractical.

And trying to find individual providers of the different services you need will very likely prove to be an administrative and expense nightmare.

With so many pieces that need to be put into place, a single source digital marketing solution is indispensable.

InterNotable combines digital marketing know-how and technical proficiency with advanced metrics, reporting and management to deliver results.

Let Us Show You!